ABOUT LOG

Our Founder's Journey

At 22, from a small village in Gujarat, I started this brand with a simple belief: premium shouldn’t be overpriced. Manufactured in Tirupur, India’s knitwear hub, we craft streetwear T-shirts with top quality, honest pricing, and an experience that feels truly high-end.

Our Mission

Our mission is to make premium streetwear accessible to everyone. Born from a small-town dream and crafted in Tirupur, we focus on honest pricing, superior fabrics, and clean design. We believe quality should be felt, not overpriced, empowering everyday people to wear confidence, comfort, and pride without compromise for India’s youth building their own journeys.

Crafting Process

Our crafting process begins in Tirupur, India’s knitwear capital. We source premium 240 GSM cotton, focus on precise stitching, and use high-quality HD printing for lasting designs. Every piece is carefully checked for fit, comfort, and durability, ensuring each t-shirt delivers a premium feel with honest quality and consistency you can trust every day.